On Sunday evening, my friends Tina & GUY at PROTOCOL wine studio and I were proud to unveil our new wine club concept – Le Metro – along with the wines that we’ve selected for our first collection. Starlite San Diego was an immensely gracious host, and incredibly, more than 50 people came out to hear us speak, sample the wines, and enjoy Chef Kathleen’s delicious pairings for each one.
Though you’ll have to join Le Metro to try the wines, I’m very excited to finally reveal the concept here now that I’ve had some time to work on my elevator pitch. This is not just about delicious wine, after all: It’s about context, and discovery.
Le Metro is a unique wine curation service and wine ‘zine designed to make the task of purchasing wine easier for you. Our collections take you with us on a new journey with every shipment and are sourced from underground winemakers I’ve met along the winetrail, including some right here in San Diego. Each box set includes six wines carefully selected around a central theme, accompanied by my own printed wine ‘zine with articles that connect the dots. We’re also happy to develop your own bespoke collection based a specific area of interest.
Le Metro is delivered monthly or quarterly for $175 plus shipping, or can be picked up at PROTOCOL wine studio by those in San Diego. Our introductory collection will be ready in late May, along with our official website – we’re still putting the finishing touches on! We invite you to sign up now and be one of our beta testers.
To explain a bit further – and whet your palate for more – below is the cover article from Le Metro’s current wine ‘zine. Volume 1 is California Underground - check it out!
For more information, please feel free to contact me directly, I’d love to explain more.
Le Metro Volume 1: California Underground
Talkin’ ‘Bout a Revolution
These are times of momentous change for wine culture in the United States.
Don’t just take it from me - Jancis Robinson, international wine authority and author of The Oxford Companion to Wine recently wrote about the “revolutionary fervor in a whole new generation of producers who are making wines that have never before been made in the United States.”
This is a provocative statement, and a telling one – especially coming from an observer such as Robinson. Based in the United Kingdom, she has been covering the developments in the American wine world since 1976, when the French (starting with Möet & Chandon) first invested in Napa.
It also happens to mirror my own observations out there on the winetrail. This isn’t just about diversity – or about the underdog – this is an uprising, and it’s gaining steam rapidly all across the nation. There’s a snowball barreling down the mountain, growing in size before our very eyes. The wines in this collection are intended to represent some of the driving forces – even if you’ve never heard of them before.
Each of these selections would stand up individually on its own merit; every one of them is delicious, balanced, and deserving of a place at any table. But more importantly, each has a unique story that is very much worth telling.
You’ve got Maverick, Philosopher, Urbanist, Naturalist, Upstart, and Trendsetter, proving that it can all be done. 6 wineries, some in unexpected parts of California, each at battle with the establishment. Each – in its own way – is winning.
None of these wines are quite what you’ve been taught to expect – and really, that’s the point. Robinson also states “Americans see wine as something novel and exciting;” I sure as hell do. I hope that after you embark on this first journey with Le Metro, you will as well.
Aaron Epstein, Curator